Superdirect.com Brand Development

A:

SuperDirect.com introduced a new shopping concept
in Holland, groceries can now be purchased on-line and collected at collection points around the country, thus saving the consumer time, providing convenience and guarantying the freshest produce. The food is packed
and delivered in a box rather than a bag.  

B:

We turn our unique packaging into our brand icon. The
box is more than our packaging, the box is the how we deliver our shopping experience, it became the shop
front, our unique standout factor. The box become our icon.

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