Shift Joe Public was tasked to highlight Anglo American’s commitment and vision towards becoming a net water contributor in all their partner communities by 2025 by demonstrating how Anglo American is planning a solution towards water conservation.

The strategic concept and creative execution led to an interactive stand that was a simple demonstration of reverse osmosis, taking dirty mine water, neutralising and desalinating it to create safe, clean drinking water for delegates at the Mining Indaba 2017.

Featured Projects

Solinti
Solinti

New Product Development and Launch
New Product Development and Launch

The Mining Indaba Case Study
The Mining Indaba Case Study

Jet Relaunch
Jet Relaunch