Posted: March 9, 2017
Posted: October 25, 2016
New Product Development and Launch
Strategy by Design and Design by Strategy are disciplines which help us determine where we are going, what to create and why we are doing it, both immediately and over the long term. This process involves an interplay between strategy and design.
Redefine the Category
After immersing ourselves in the business and brand, we make use of both strategic and creative direction to define how to distinctively position the brand meaningfully and relevantly in the market. Defining the long-term purpose from which the business grows.
Create strong emotional connections
At every touch point we need to win the hearts and minds of our consumers. Our approach of strategically lead brand development creates meaning behind a brand and in turn creates long-term emotional connections between brands and consumers.
Create engaging experiences at every touch point
Consistency is key, ensuring that the brand is experienced consistently and delivered in an engaging way, at every touch point is what creates a strong and memorable brand. In order to build that strong emotional connection, we design and define the customer brand experience roadmap: a complete experience from awareness, trial and repurchase, across all touch points, taking it to market in a clear and compelling way.
Create sustainable business value
Bringing the brand together from the strategic foundation to market expression. Create, launch, and implement to create a consistent experience across all touchpoints, internally and externally. Our purpose is not only to create but to manage and grow brands over time.