Joe Public Take-Away Advertising and Superdirect.com
Joe Public Take-Away Advertising has become lead agency for the new online foodretailer Superdirect.com.
Next year this new retail brand will start introducing a great number of automated pick-up points where consumers can collect their online purchased groceries. Experts agree that 'Click & Collect' will be the future in retailing.
According to Superdirect.com Joe Public has it all: retail experience, brand strategy, design and strong creativity. Also the Take-Away formula (fast and affordable) is appealing.
After the development of the brand and communication strategy, the complete corporate identity of Superdirect.com was developed by the award winning design agency Joe Public Shift in Johannesburg, South-Africa. Currently Joe Public Take-Away Advertising is developing the introduction campaign for the Dutch market.
Like with all other Joe Public Take-Away Advertising clients, there was no pitch involved.