News

A United Effort At The 2016 Loerie Awards

Posted: August 29, 2016

This past weekend Loerie Awards show saw Joe Public United being recognised with 15 Loerie awards in total, including 1 Gold, 5 Silver, 5 Bronze awards and 4 Craft certificates.

The brand communications group again showed its breadth, being awarded across multiple categories, with the highest achievements in print, public relations, in-store and integrated communication.

Scooping a Bronze in the Effective Creativity category for Dialdirect, is testament to the agency’s drive to deliver on effective business results and ultimately growth for their clients. The Adams and Adams Young Creatives Award went to Amori Brits of the group’s brand design agency Shift Joe Public. Brits received R60 000 and a flight to New York City for her exponential talent.

“Creative excellence drives brands and business forward. Our performance is a step in the right direction towards doing greater and greater work for our clients,” said Pepe Marais, Chief Creative Officer, Joe Public United.

Ignite Joe Public, the group’s cross-platform agency, received a Silver for client De Beers – Safety Campaign, while public relations agency Engage Joe Public took home their first Silver Loerie award in the PR Communications category for client Clover – Futurelife Drink Campaign.

“Being able to celebrate excellence with our clients as well as our people at the Creative Week in Durban is paramount to building our agency’s’ culture and successful client partnerships. Recognition of creative work for clients such as Nedbank, McCain, Clover, De Beers and SAB says a lot about our shared commitment to creative excellence,” added CEO, Gareth Leck.

Award Catagory Brand Agency Campaign
Craft Certificate Design Crafts – Writing Nedbank Joe Public Pty Ltd Food for Thought – “Big Cheese”, “Upper Crust”, “Bring Home The Bacon”
Bronze Digital & Interactive – Social Media Nedbank Joe Public Pty Ltd Twitter Track
Silver In-store Clover SA Joe Public Pty Ltd Drought Packs
Silver Newspaper Advertising McCain Joe Public Pty Ltd Frozen At Their Best – Rugby Player, Lifeguard, Vigilante
Silver Magazine Advertising PNet Joe Public Pty Ltd Table
Bronze SA Non-English Print Advertising Nedbank Joe Public Pty Ltd Family Tree
Craft Gold Print Crafts – Illustration McCain Joe Public Pty Ltd Frozen At Their Best – Lifeguard, Vigilante, Rugby Player
Craft Certificate Print Crafts – Art Direction PNet Joe Public Pty Ltd Part Of The Furniture – Chair, Table, Coat Hanger
Silver PR Communication Campaign Clover Futurelife Engage Joe Public Drink of the Future
Bronze Live Activations Nedbank Joe Public Pty Ltd Twitter Track
Silver Media Innovation – Single Medium De Beers Ignite Joe Public Safety
Craft Certificate TV Crafts – Production Design South African Breweries Joe Public Pty Ltd Be The Mentor
Craft Certificate TV Crafts – Cinematography South African Breweries Joe Public Pty Ltd Be The Mentor
Bronze Integrated Campaign Nedbank Joe Public Pty Ltd Twitter Track
Bronze Effective Creativity Dialdirect Joe Public Pty Ltd Time Is Precious

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