A United Effort At The 2016 Loerie Awards
This past weekend Loerie Awards show saw Joe Public United being recognised with 15 Loerie awards in total, including 1 Gold, 5 Silver, 5 Bronze awards and 4 Craft certificates.
The brand communications group again showed its breadth, being awarded across multiple categories, with the highest achievements in print, public relations, in-store and integrated communication.
Scooping a Bronze in the Effective Creativity category for Dialdirect, is testament to the agency’s drive to deliver on effective business results and ultimately growth for their clients. The Adams and Adams Young Creatives Award went to Amori Brits of the group’s brand design agency Shift Joe Public. Brits received R60 000 and a flight to New York City for her exponential talent.
“Creative excellence drives brands and business forward. Our performance is a step in the right direction towards doing greater and greater work for our clients,” said Pepe Marais, Chief Creative Officer, Joe Public United.
Ignite Joe Public, the group’s cross-platform agency, received a Silver for client De Beers – Safety Campaign, while public relations agency Engage Joe Public took home their first Silver Loerie award in the PR Communications category for client Clover – Futurelife Drink Campaign.
“Being able to celebrate excellence with our clients as well as our people at the Creative Week in Durban is paramount to building our agency’s’ culture and successful client partnerships. Recognition of creative work for clients such as Nedbank, McCain, Clover, De Beers and SAB says a lot about our shared commitment to creative excellence,” added CEO, Gareth Leck.
|Craft Certificate||Design Crafts – Writing||Nedbank||Joe Public Pty Ltd||Food for Thought – “Big Cheese”, “Upper Crust”, “Bring Home The Bacon”|
|Bronze||Digital & Interactive – Social Media||Nedbank||Joe Public Pty Ltd||Twitter Track|
|Silver||In-store||Clover SA||Joe Public Pty Ltd||Drought Packs|
|Silver||Newspaper Advertising||McCain||Joe Public Pty Ltd||Frozen At Their Best – Rugby Player, Lifeguard, Vigilante|
|Silver||Magazine Advertising||PNet||Joe Public Pty Ltd||Table|
|Bronze||SA Non-English Print Advertising||Nedbank||Joe Public Pty Ltd||Family Tree|
|Craft Gold||Print Crafts – Illustration||McCain||Joe Public Pty Ltd||Frozen At Their Best – Lifeguard, Vigilante, Rugby Player|
|Craft Certificate||Print Crafts – Art Direction||PNet||Joe Public Pty Ltd||Part Of The Furniture – Chair, Table, Coat Hanger|
|Silver||PR Communication Campaign||Clover Futurelife||Engage Joe Public||Drink of the Future|
|Bronze||Live Activations||Nedbank||Joe Public Pty Ltd||Twitter Track|
|Silver||Media Innovation – Single Medium||De Beers||Ignite Joe Public||Safety|
|Craft Certificate||TV Crafts – Production Design||South African Breweries||Joe Public Pty Ltd||Be The Mentor|
|Craft Certificate||TV Crafts – Cinematography||South African Breweries||Joe Public Pty Ltd||Be The Mentor|
|Bronze||Integrated Campaign||Nedbank||Joe Public Pty Ltd||Twitter Track|
|Bronze||Effective Creativity||Dialdirect||Joe Public Pty Ltd||Time Is Precious|